Why have Major League Baseball, the NFL, NASCAR, New York Giants and Jets, Gillette Stadium, the Atlanta Falcons, the Cleveland Browns, Orange Bowl/BCS National Championship, Homestead Motorsports Complex, Continental Airlines Arena, Meadowlands Racetrack, Arthur Ashe Stadium, Jobing.com Arena, the Red Bull Air Races World Tour, the Chicago Bears, the Jacksonville Jaguars, the University of Southern California and other recreation outlets signed on as clients of SMRI?

More than ever, there is fierce competition for consumers' discretionary income. To compete, companies, whether focused on sport, leisure, tourism, entertainment, sponsorship, media, internet, special events or otherwise, must truly know their market to maximize their competitive edge, to be market driven and to develop a prosperous future focus. Unbiased external market research provides the clearest picture of your market. No company can effectively accomplish this relying only on internally generated perspective or gut instincts.

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Welcome to SMRI.

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  1. Crain’s New York Business Publication Mentions SMRI Economic Impact Work For Super Bowl 2014
  2. CEO Davis Weighs in on Miami Heat Valuation-2013 NBA Finals Championship Run
  3. 2013: SMRI's CEO Kathleen Davis will be teaching the graduate Sport Promotion & Advertising Communications Course for the University of Southern California (USC), Annenberg School For Communication & Journalism

  4. Take a closer interactive look at the SMRI experience
  5. SMRI To Examine Equine Industry Economic Impact
  6. After LeBron: South Florida will survive while Cleveland thrives
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The SMRI Project

THE COMPLETE MARKET RESEARCH STUDY




  1. Design and implement the market research study
    1. Set clear and definite objectives
    2. Consider the best method for gathering facts as completely as possible
    3. Make sure your results are as unbiased as possible
  2. Use both primary and secondary sources of information in your market research
    1. Primary sources are research gathered first-hand: surveys, focus groups
    2. Secondary sources are research gathered by others and cited in published documents
    3. Make sure your results are as unbiased as possible
  3. Form a hypothesis and test it
  4. Develop a questionnaire
  5. Find out about the competitive market
    1. The market: growth and trends
    2. Competition: size, market share, standing and reputation
    3. Your customers: demographics, location, buying patterns
  6. Do something with the results
    1. Market research is a waste of time and money if it is not used to make a better plan, service - product - in the future

To see how this is applied to your needs, see SMRI Services

SMRI Services

How can we help you



For more information on any of our specific services choose a service from the pull down list below. If you have any questions or comments, please call us at 1-954-389-9095 or use the contact page.

  1. On-site Survey Intercepts
  2. Online/Internet Surveying
  3. QR Code Survey Implementation
  4. On-site/Online Focus Groups
  5. Venue Auditing
  6. Fan Engagement Assessments
  7. Augmented Reality Research Platforms
  8. Training Platforms
  9. Feasibility/Economic Impact Studies

SMRI Services

How can we help you



For more information on any of our specific services choose a service from the pull down list below. If you have any questions or comments, please call us at 1-954-389-9095 or use the contact page.

  1. 5-Star Service Rating Program/Analysis
  2. Gold Medal Staff Training
  3. Customer Services
  4. Sponsorship Evaluation
  5. Economic Feasibility
  6. Consumer Buyer Behavior
  7. Market Strategy Development
  8. Demographic Profiles
  9. Media Impact Analysis

SMRI Services

How can we help you



For more information on any of our specific services choose a service from the pull down list below. If you have any questions or comments, please call us at 1-858 779 9291 or use the contact page.

  1. 5-Star Service Rating Program/Analysis
  2. Gold Medal Staff Training
  3. Customer Services
  4. Sponsorship Evaluation
  5. Economic Feasibility
  6. Consumer Buyer Behavior
  7. Market Strategy Development
  8. Demographic Profiles
  9. Media Impact Analysis

Research as a tool



Market research can aid in the successful operation of every phase of managing a business. To begin with, research helps to define the mission of an organization. Market research helps to determine new and existing markets, the best venues for advertising and marketing campaigns and the potential cost effectiveness of new venture creations.

Additionally, a vital ingredient in an organization's decision making process is knowledge and information about each step of the plan. Market research can show what the marketplace indicates about the possibilities of the new business venture, as well as what are the business alternatives.

Competition in the private management sector has grown exponentially over the past decade, and market research will offer a competitive edge to a company bidding on any project.

Management Expertise:
Service delivery assessment provides the means to rate the quality of services in the eyes of the customers. Market research helps to determine areas that require improvements and consistently measure management's progress.
By providing accountability of the management's service delivery, market research lends additional credibility to the management team, which regularly regulates and evaluates its own performance.

Ability To Reduce Costs:
Market research has shown business how to maximize operating efficiency levels through focus groups and personnel studies. Employee satisfaction studies conducted at facilities help to assure happy employees -- which further translates to satisfied customers.

Capacity to Leverage Facility Network and Franchise Relationships:
Corporate sponsor studies of advertising effectiveness can provide detailed information on the benefits of using multiple venues in local advertising. Baseline data is an effective tool for all facilities to substantiate corporate commitment to events and projects.

New/Improved Revenue Stream Opportunities: Corporate sponsor reports are excellent tools for negotiating and renegotiating sponsor contracts. Market research can document recall of specific sponsors in addition to providing general guides for best recognition of advertising. This information has proven extremely profitable in stadium sponsor negotiations with new/existing corporations.

Advertising/Marketing Consulting:
Market research, working in conjunction with an advertising/marketing agency, can reduce the risk of a failed marketing campaign by analyzing the market niches -- how, when, where and why do consumers respond to advertising information? Who is most likely to attend the event, and what is the best way to reach them?

Clients

Some of Our Satisfied Clients

  1. Adidas America
  2. ATP Tour
  3. Baltimore Orioles Baseball Club
  4. Bob Hope Chrysler Classic Golf Tournament
  5. Boston Red Sox
  6. Chicago Bears
  7. Cleveland Browns
  8. Coca-Cola Company
  9. Florida Panthers
  10. Greater Fort Lauderdale Convention & Visitors Bureau
  11. Helen Hayes Theatre, NYC
  12. Homestead-Miami Speedway
  13. Louisiana Superdome
  14. Luzhniki Sports Complex
  15. Mercedes-Benz
  16. Miami Dolphins
  17. National Football League
  18. Network Associates Coliseum, Oakland
  19. New Orleans Superdome
  20. New York Yankees
  21. Orange Bowl
  22. Philadelphia Eagles
  23. Qualcomm Stadium
  24. Roger Dean Stadium
  25. San Diego Chargers
  26. Sprint PCS
  27. St. Louis Cardinals
  28. Super Bowl XXIX, XXX, XXXI, XXXIII, XLI, XLII, XLVIII
  29. University of Miami Hurricanes
  30. University of Southern California Trojans
  31. WTA Tour
  32. International: Red Bull Air Races World Tour (Abu Dhabi, Perth, London, Detroit, San Diego)

SMRI . Tel: 858.779.9291