SMRI Completes Record Year In 2012
Continues Growth and Expansion In 2013
Fan Engagement and Measurement Projects with NFL, USTA, Breeders' Cup Among Key Success For America’s Premier Sports Research Company
(January 26, 2013)- The sports and entertainment industry had a bounce back year of success that was reflective of the changing economy in 2012, and there to help measure that success with fans was Sports Management Research Institute (SMRI). Much like their ever-growing list of elite clients, Southern California based SMRI had a record year of success on their own, engaging in fan reaction and experience for some of the world’s largest events. The metrics and guidelines the company have laid out are quickly becoming the industry standard, setting SMRI up for a banner year in 2013 as well.
“Teams, leagues and brands are really hyper-focused these days on making sure that they are doing all they can to have a pristine experience for their fans, and our work helps them make sure that they are staying up to speed and ahead of the curve (e.g. operationally and with in-game technology advances) in that experiential measurement,” said Dr. Kathleen Davis, President and CEO of SMRI. “Our expanded event work in 2012 really showed that we are helping the industry grow by creating the right measurement tools, and that our formulas to gauge success are reflective of what the fan is saying. It was a great year for us as a company and for sport overall. We look forward to even more work with new and existing clients in 2013.”
Included among the key fan engagement projects for SMRI in 2012 were:
These top line programs were in addition to many of the on-going confidential partnerships SMRI has created for local and regional stadia, teams and brands, as well as new initiatives to be launched both domestically and internationally, again carving a very strong and effective niche for Davis and her global team of advisors.