SMRI Completes Record Year In 2012
Continues Growth and Expansion In 2013



Fan Engagement and Measurement Projects with NFL, USTA, Breeders' Cup Among Key Success For America’s Premier Sports Research Company

(January 26, 2013)- The sports and entertainment industry had a bounce back year of success that was reflective of the changing economy in 2012, and there to help measure that success with fans was Sports Management Research Institute (SMRI). Much like their ever-growing list of elite clients, Southern California based SMRI had a record year of success on their own, engaging in fan reaction and experience for some of the world’s largest events. The metrics and guidelines the company have laid out are quickly becoming the industry standard, setting SMRI up for a banner year in 2013 as well.

“Teams, leagues and brands are really hyper-focused these days on making sure that they are doing all they can to have a pristine experience for their fans, and our work helps them make sure that they are staying up to speed and ahead of the curve (e.g. operationally and with in-game technology advances) in that experiential measurement,” said Dr. Kathleen Davis, President and CEO of SMRI. “Our expanded event work in 2012 really showed that we are helping the industry grow by creating the right measurement tools, and that our formulas to gauge success are reflective of what the fan is saying. It was a great year for us as a company and for sport overall. We look forward to even more work with new and existing clients in 2013.”

Included among the key fan engagement projects for SMRI in 2012 were:

  1. - Market Analysis of key signature series events for Red Bull North America
  2. - A detailed analysis of Fan Engagement for the 2012 US Open and the United States Tennis Association
  3. - Florida Citrus Sport Association Bowl Games in Orlando (Capital One/Russell Athletic Bowl Games)
  4. - An assessment of fan initiative effectiveness for the Oklahoma City Thunder of the NBA
  5. - An ongoing extensive fan engagement measurement platform initiative by the NFL through 2013
  6. - A detailed service operations assessment both on site and in social media for the 2012 Breeders’ Cup
  7. - A breakdown and analysis of the Jacksonville Jaguars Service Brand Integration Platform (Service Operation Assessments EverBank Field)
  8. - Service Operations Audit Platform-NFL Denver Broncos
  9. - 2012 ACC Football Championship Fan Engagement Audit
  10. - Guest Service Training on behalf of Landmark Services at Cal Berkeley
  11. - CBS Scene Service Operations Audit Platform
  12. - Assisting with BID DEVELOPMENT- OVATIONS Nationally Recognized Food & Beverage Company

These top line programs were in addition to many of the on-going confidential partnerships SMRI has created for local and regional stadia, teams and brands, as well as new initiatives to be launched both domestically and internationally, again carving a very strong and effective niche for Davis and her global team of advisors.