Strategic Decisions Deserve More Than Guesswork
Every sponsorship, campaign, and customer experience, from iconic sporting events like Super Bowls and Olympic Games to festivals like Rolling Loud-III and Festival of Lights in Southern California, Red Bull global tours, and innovative polling with Polling-EDGE on political and voting issues, hinges on understanding what truly drives your audience.
SMRI brings clarity to the noise by uncovering not just the numbers, but the people and motivations behind them. We translate complex data into actionable stories, empowering you to make confident decisions across sports, events, services, and more.
The Questions Every Brand Needs Answered
Every sports property, sponsor, and brand faces the same challenge: understanding fans at a deeper level.
Who Your Customers Are
Get to know the people behind your sales, not just the numbers.
Why They Choose You
Find out what makes them say “yes” to your business over the rest.
What’s on Their Mind
Hear what they really think and feel about your products or services.
How Long They Stay
See how loyal they are and what keeps them coming back.
SMRI Gives You the Most Reliable Answers and Insights to Win
Over the years, SMRI has worked with Major League Baseball, NFL teams, NASCAR, Red Bull Air Races, Arthur Ashe Stadium, USC…
Our track record means we get the consumer-fan mindset and know how to turn data into actionable insights.
How We See Your Market Differently
Most research looks backward. At SMRI, we look forward.
We don’t just capture opinions, we uncover patterns and motivations that guide better decisions. It’s not about what happened last season, but about what will keep fans engaged for seasons to come.
Turning Insights Into Action
From on-site surveys at major sporting events to advanced data analytics, we provide insights that brands can actually use. Whether it’s shaping sponsorship strategy, evaluating media impact, or measuring ROI, we deliver the answers you need.
Here are just a few of the ways we help organizations get there:
Introducing Survey-EDGE
A smarter, more engaging way to capture consumer insights.
For decades, surveys have been static, impersonal, and easy to ignore. That’s why SMRI created Survey-EDGE, a platform that transforms feedback into real conversations. With voice, video, geo-mapping, and interactive design, Survey-EDGE delivers completion rates up to 35 times higher than traditional online surveys.
Survey-EDGE will soon be featured on Advancements hosted by Ted Danson. Stay tuned to see how it is reshaping the future of survey technology, and check back here soon to watch it.
Proven Partnerships
We partner with leading names in sports, entertainment, cultural events, and global brands, delivering insights that drive impactful results. Our clients trust us to provide accurate, reliable data that powers their success, from high-profile events to innovative campaigns.
Ready to See Your Market Clearly?
Let’s talk about how we can help you uncover insights that drive real results.