Our Approach

Turning Research Into Results

A Proven Path to Market Clarity

We don’t just collect data, we uncover insights that empower smarter decisions, stronger strategies, and sustainable growth. Our comprehensive research approach reveals the story behind the numbers, giving you the clarity to stay ahead of your competition.

Get Actionable Results

with THE SMRI PROJECT

Our approach, The SMRI Project, is a complete market research study designed to uncover what matters most to your business and your customers.

1. Design and Implement the Study

We begin with a tailored research strategy that sets clear objectives and chooses the best methods for gathering information. Every study is designed to deliver unbiased, reliable results that answer the questions most critical to your success.

2. Use Multiple Data Sources

To give you the clearest picture, we combine primary research (surveys, focus groups, and direct feedback) with secondary research (published data, reports, and industry studies). This ensures every decision is backed by comprehensive insights.

3. Form and Test Your Hypothesis

We work with you to identify key assumptions, then validate them with real-world data. This process transforms ideas into evidence-based strategies you can trust.

4. Create an Effective Questionnaire (Enhanced with Agentic AI) Newest Development

We design the right questions to uncover customer behavior and motivations. With agentic AI, surveys adapt in real time, asking follow-up questions and capturing richer, more actionable insights.

5. Understand the Competitive Landscape

We analyze growth trends, market size, competitor share, positioning, and reputation to give you a clear view of where you stand and where the opportunities lie.

6. Take Action on the Results

Research only matters if it drives change. We help you turn insights into strategies—whether that means refining services, adjusting pricing, rethinking marketing, or strengthening customer relationships.

Research as a Tool for Growth

Market research is more than a study. It is a decision-making tool that guides every phase of your business.

Define Your Mission: Discover new markets, refine your positioning, and identify the most effective marketing channels.
Strengthen Decision-Making: Make smarter, data-backed choices at every step of the business plan.
Gain a Competitive Edge: Use market insights to win bids, improve services, and outperform competitors.

The Benefits of Using Research as a Tool

Management Expertise

Service assessments and market research improve service quality, track progress, and boost management credibility through accountability.

Ability To Reduce Costs

Market research, including focus groups and employee studies, enhances efficiency and customer satisfaction by fostering happy employees.

Capacity to Leverage Facility Network and Franchise Relationships

Sponsor studies optimize advertising across venues, strengthening facility and franchise relationships with data-driven insights.

New/Improved Revenue Stream Opportunities

Market research drives profitable sponsor negotiations by documenting advertising recall and recognition.

Advertising/Marketing Consulting

Research-backed strategies target the right audience, reducing campaign risks and maximizing event promotion success.