Survey-EDGE

Insights with Edge-of-Your-Seat Engagement

What is Survey-EDGE?

SMRI proudly presents Survey-EDGE, our trademarked data analytics survey tool designed to transform how organizations capture and analyze consumer insights. In an industry stagnant for over 25 years with low response rates (just 2-3% for traditional online surveys), Survey-EDGE breaks through the noise by creating “EDGY” – entertaining and engaging – conversations that draw respondents in. Leveraging real-time audio-video capabilities, geo-specific targeting, and zip code mapping, this innovative platform turns surveys into interactive experiences, boosting completion rates up to 87.3%.

Field-tested with global brands like Red Bull, TVG, and the NFL, Survey-EDGE has powered data for 27 Super Bowls, 3 Breeders’ Cups, 4 Olympics, and more. As we open the platform to select enterprise clients in 2025, we’re excited to partner with forward-thinking organizations ready to elevate their data validity, internal research, and external reliability.

Soon to be featured on Advancements hosted by Ted Danson – Airing nationally on Bloomberg TV and Amazon Prime, highlighting our innovation in survey technology.

Key Challenges We Solve

The survey industry faces persistent hurdles that Survey-EDGE directly addresses:

Lack of Innovation: No major advancements in 25 years, leading to outdated tools.
Low Response Rates: Traditional online surveys hover at 2-3%, plagued by disengagement and “garbage in, garbage out” data.
No Targeted Engagement: Absence of geo-specific targeting, zip code mapping, or live-streaming for ongoing consumer conversations.
Unfriendly Interfaces: Boring, non-engaging instruments that fail to stand out amid growing consumer feedback noise.

Survey-EDGE flips the script with technology that makes responding quicker, easier, and more enjoyable.

How We Innovate with Technology

Technology is reshaping industries, and Survey-EDGE leads the charge in data analytics:

Higher Response Rates for Valid Data

Achieve more reliable insights with features like voice-activated responses and embedded gaming elements.

Real-Time Capabilities

Live-streaming enables ongoing conversations with consumers, while geo-respondent zip code mapping delivers precise targeting.

Engaging Design

Audio embeds, graphics with cue movement, and warning features on survey length create a comfortable, conversational experience.

Inclusive and Accessible

Fully designed for diverse populations, including those with disabilities, ensuring broader reach and better data.

What Makes Survey-EDGE Different

Survey-EDGE makes surveys feel less like a chore and more like a dialogue. With features designed for engagement and depth, it has redefined how organizations gather insights.

This approach creates surveys that feel natural and rewarding, while producing data teams can trust.

Key features include:

Voice-activated response for hands-free participation
Geo-mapping by ZIP code to track and target audiences
Audio and video embeds that add authenticity

Graphics, cues, and movement to sustain interest
Gaming elements that encourage completion
Survey length warnings that respect respondents’ time

Trusted by Global Leaders

Our clients include some of the most recognized names in sports, entertainment, and global brands. From Super Bowls and Olympic Games to Red Bull global tours, we’ve been the trusted partner for organizations that need accurate, reliable insights.