Headquarted in Southern California, SMRI is a full-service
market research consulting firm specializing in sport and
entertainment business. The SMRI team has extensive experience
in market research, sport management, marketing, advertising,
event management, statistical analysis, economics, staff training
and project management, and is regularly called upon to provide
expertise to media and conference audiences, as well as its
impressive range of clients.
See SMRI Selected Client List |
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Dr. Kathleen
Davis is the President of the Sport Management
Research Institute (SMRI) which she founded in 1995. At SMRI, Dr.
Davis has led commissioned research on leisure trends in the marketplace
for nearly 100 sports facilities worldwide. Originally from Southern
California, Dr. Davis earned her M.S. and PhD in Sport Management
from the University of Southern California. She has taught Sport
Management at Tulane University, Rice University, Northeastern University
and Florida Atlantic University. Prentice-Hall published her textbook:
Sport Management: Private Sector Business Strategies in 1994.
Dr. Davis has
also written for FoxSport.com, the South Florida Sun-Sentinel
and Stadium & Arena Management Journal, and her research has been
cited in a variety of publications including The New York Times,
New York Post, Crain’s Business, Los Angeles Times, Orange
County Register, Miami Today, New Orleans City Beat, Smith/Street
Sport Business, Miami Herald, Fast Track Magazine, Sport Daily News
and Miami Today. Additionally, she has been interviewed by CBS and
NBC regarding her research of NFL’s Super Bowl.
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