For more information
on any of our specific services, scroll down this page, or chose
a service from the pull down list below. If you have any questions
or comments, please call us at 1-954-389-9095 or use the contact
page. |
|


What are your
customers' "red-flags" in service quality?
How do you rate
with your current customers in all service areas?
How can you
continue to "raise-the-bar" in your service standards?
How much do
disgruntled fans cost your company -- in real dollars?

According to the American Marketing Association, 100 satisfied customers
generate 25 new customers. In other words, happy customers lead
to more happy customers which leads to an increase in the bottom
line - PROFIT!
Understanding how your guests rate
your entity - its organization, layout, pricing, vendors, concessions,
ticketing, and staff - is paramount to the success of any sport
organization.
Concessions: Food
|
Freshness |
Quality |
Value |
Excellent |
28.2% |
19.1% |
13.7% |
Very Good |
24.7% |
26.3% |
23.5% |
Good |
23.6% |
25.2% |
29.4% |
Fair |
15.8% |
18.0% |
21.8% |
Poor |
7.7% |
11.4% |
11.6% |
At SMRI we use our unique knowledge
of the sport industry and sport spectators to help your organization
understand your Guests' needs and wants. We'll show you how you
'measure up' to others in your industry or geographical location
and provide you with recommendations for actionable items that will
help you improve the quality of your Guests' experience.
Friendliness Of Ushers
|
Game
1 |
Game
2 |
Game
3 |
Excellent |
24.3% |
28.1% |
32.5% |
Very Good |
30.2% |
29.1% |
30.7% |
Good |
27.8% |
27.1% |
25.4% |
Fair |
11.4% |
10.8% |
8.3% |
Poor |
6.3% |
4.9% |
3.1% |
 |
What creates sponsorships that consumers
remember? |
 |
How can you maximize your sponsorship dollars?
|
 |
How can corporations evaluate the effectiveness
of sponsorship advertising? |
 |
What is sponsorship of your event worth
to a company? |
 |
Is your sponsorship creating brand identity?
|

Corporate sponsors have many decisions to make when spending their
sport marketing dollars. They are looking for the best avenue in
which to reach their target market and increase brand awareness.
This research can provide a summary of what factors create sponsorships
that are remembered and valued by your customers.
For corporate sponsors, one of
the most important elements in any advertising campaign is accountability.
This research can validate the returns on your advertising investment
and provide you with means to make future cost effective advertising
decisions... in short, greater accountability.

 |
What type of fiscal return does your organization/event
bring to the community? |
 |
What is the direct, indirect and total
impact of your event/program on a targeted economy? |
 |
Is the proposed facility a feasible economic
investment for your community? For a sport team or event? |
 |
Does your event bring more visitors to
the region?
How about return visits for business or pleasure? |

The sport/entertainment industry sector, one of largest US industries,
interacts with virtually every aspect of the economy: from media
and advertising to food and apparel. There are many ways in which
a sporting event or facility can add to the overall strength of
the local economy:
- It has the ability to create new business
- It stimulates employment
- Revenue generated from events can provide
the local government with significant tax revenue; i.e. events
attract visitors from outside the community. These expenditures
represent an infusion of new wealth into the community.
With sport-related travel increasing
in popularity over the past five years, and with almost two out
of every five US adults traveling over 50 miles to view or participate
in a sporting event, it is more important than ever to understand
the financial implications of your event on the community. This
information can be used to assist in lobbying for local and state
funding for your event; to demonstrate to the local community
the economic development created by your event; to show local
tourism agencies the positive impact of your event on future tourism;
and to justify local government support, both financially and
through services.

 |
What products do your customers purchase?
|
 |
What are the media sources used by your
customers for sport information? |
 |
What type of influence does the internet
have on your customers? |
 |
Once a customer leaves your event, what
do they do with the sponsor information they have received?
|

A key factor to understanding your customers is understanding how
they consume - products, information, news, the Internet, and sporting
events. Lifestyle trends play an important role in projecting the
future. This research can examine what implications these trends
might have on future marketing efforts and opportunities.

 |
How does the research
information translate into Actionable Items from which
to implement change?
- Product Presentation
- Advertising/Marketing Plan
- Service Concessions, Merchandise, Employees
|
 |
How can your organization use the information
gathered through research to improve your presence in the marketplace?
|
 |
What sponsorship opportunities are available
to you, given the demographics and buyer behavior patterns of
your customers? |

At SMRI, our goal is to provide a complete information cycle
making sure the information directly benefits those that will use
it most.
This area is the critical link
between the valuable information collected by SMRI research protocols
and the implementation of market strategies. We help our clients
capitalize on their research investment by providing an analysis
of the data in relation to the goals of the project.
At SMRI we pride ourselves in going
a step further for our clients, presenting not only the raw data
results of the research but also ideas for how to use the information
based on our experience within the sport marketplace.
 |
Who are your customers? Gender? Age? Education?
Income? |
 |
Where do your customers live? |
 |
Are you reaching minority markets? |
 |
How do your customer demographics compare
to the national average? |

Demographics are the driving force behind establishing your target
market for your own organization as well as a variety of partners
associated with your organization: e.g. sponsors, merchandisers,
concessionaires, advertisers.
 |
What is the added value to
your event from media exposure? |
|
Does frequency of mention = product awareness
and future purchase patterns? |
 |
What are the most effective media avenues
for your company? |

SMRI offers a media analysis and added-value assessment plan which
provides our clients with advertising equivalent dollar value for
exposure attributed to coverage of a particular event.
This research measurement protocol
requires analysis of the following aspects of media exposure: length
of exposure (column inches or run time), type of exposure (feature
topic or related mention) and ad rate (cost for advertising in same
section/time slot).
When analyzing media added-value,
SMRI will develop a media matrix which will reflect the cost effectiveness
of investment in various types of media and which avenues are the
most viable for your organization.
|