SMRI SERVICES: HOW CAN WE HELP YOU

What are your customers' "red-flags" in service quality?
How do you rate with your current customers in all service areas?
How can you continue to "raise-the-bar" in your service standards?
How much do disgruntled fans cost your company -- in real dollars?



According to the American Marketing Association, 100 satisfied customers generate 25 new customers. In other words, happy customers lead to more happy customers which leads to an increase in the bottom line - PROFIT!

Understanding how your guests rate your entity - its organization, layout, pricing, vendors, concessions, ticketing, and staff - is paramount to the success of any sport organization.

Concessions: Food

At SMRI we use our unique knowledge of the sport industry and sport spectators to help your organization understand your Guests' needs and wants. We'll show you how you 'measure up' to others in your industry or geographical location and provide you with recommendations for actionable items that will help you improve the quality of your Guests' experience.

Friendliness Of Ushers

	What creates sponsorships that consumers remember?
	How can you maximize your sponsorship dollars?
	How can corporations evaluate the effectiveness of sponsorship advertising?
	What is sponsorship of your event worth to a company?
	Is your sponsorship creating brand identity?

Corporate sponsors have many decisions to make when spending their sport marketing dollars. They are looking for the best avenue in which to reach their target market and increase brand awareness. This research can provide a summary of what factors create sponsorships that are remembered and valued by your customers.

For corporate sponsors, one of the most important elements in any advertising campaign is accountability. This research can validate the returns on your advertising investment and provide you with means to make future cost effective advertising decisions... in short, greater accountability.

For More Info: E-mail SMRI or call us at (954)389-9095

	What type of fiscal return does your organization/event bring to the community?
	What is the direct, indirect and total impact of your event/program on a targeted economy?
	Is the proposed facility a feasible economic investment for your community? For a sport team or event?
	Does your event bring more visitors to the region? How about return visits for business or pleasure?

The sport/entertainment industry sector, one of largest US industries, interacts with virtually every aspect of the economy: from media and advertising to food and apparel. There are many ways in which a sporting event or facility can add to the overall strength of the local economy:

• It has the ability to create new business
• It stimulates employment
• Revenue generated from events can provide the local government with significant tax revenue; i.e. events attract visitors from outside the community. These expenditures represent an infusion of new wealth into the community.

With sport-related travel increasing in popularity over the past five years, and with almost two out of every five US adults traveling over 50 miles to view or participate in a sporting event, it is more important than ever to understand the financial implications of your event on the community. This information can be used to assist in lobbying for local and state funding for your event; to demonstrate to the local community the economic development created by your event; to show local tourism agencies the positive impact of your event on future tourism; and to justify local government support, both financially and through services.

For More Info: E-mail SMRI or call us at (954)389-9095

	What products do your customers purchase?
	What are the media sources used by your customers for sport information?
	What type of influence does the internet have on your customers?
	Once a customer leaves your event, what do they do with the sponsor information they have received?

A key factor to understanding your customers is understanding how they consume - products, information, news, the Internet, and sporting events. Lifestyle trends play an important role in projecting the future. This research can examine what implications these trends might have on future marketing efforts and opportunities.

For More Info: E-mail SMRI or call us at (954)389-9095

	How does the research information translate into Actionable Items from which to implement change? Product Presentation Advertising/Marketing Plan Service Concessions, Merchandise, Employees
	How can your organization use the information gathered through research to improve your presence in the marketplace?
	What sponsorship opportunities are available to you, given the demographics and buyer behavior patterns of your customers?

At SMRI, our goal is to provide a complete information cycle making sure the information directly benefits those that will use it most.

This area is the critical link between the valuable information collected by SMRI research protocols and the implementation of market strategies. We help our clients capitalize on their research investment by providing an analysis of the data in relation to the goals of the project.

At SMRI we pride ourselves in going a step further for our clients, presenting not only the raw data results of the research but also ideas for how to use the information based on our experience within the sport marketplace.

For More Info: E-mail SMRI or call us at (954)389-9095

	Who are your customers? Gender? Age? Education? Income?
	Where do your customers live?
	Are you reaching minority markets?
	How do your customer demographics compare to the national average?

Demographics are the driving force behind establishing your target market for your own organization as well as a variety of partners associated with your organization: e.g. sponsors, merchandisers, concessionaires, advertisers.

For More Info: E-mail SMRI or call us at (954)389-9095

	What is the added value to your event from media exposure?
	Does frequency of mention = product awareness and future purchase patterns?
	What are the most effective media avenues for your company?

SMRI offers a media analysis and added-value assessment plan which provides our clients with advertising equivalent dollar value for exposure attributed to coverage of a particular event.

This research measurement protocol requires analysis of the following aspects of media exposure: length of exposure (column inches or run time), type of exposure (feature topic or related mention) and ad rate (cost for advertising in same section/time slot).

When analyzing media added-value, SMRI will develop a media matrix which will reflect the cost effectiveness of investment in various types of media and which avenues are the most viable for your organization.

For More Info: E-mail SMRI or call us at (954)389-9095